Interview with Composer, Sound Designer & Course Creator, Alex Pfeffer
By Jenny Leigh Hodgins
Germany-based Alex Pfeffer is an award winning composer and sound designer who has composed music for games (Crysis 2, Mortal Kombat vs. DC Universe, Risen 3, Battleforge etc.), movie trailers, production music (Pacific Rim, Harry Potter, Sherlock Holmes etc.) as well as audio content and official sound library demos for many world class sample library developers! He’s also an audio editor on the 60 million EUR show “EQUILA” which is currently being performed in Munich, Germany, and arranged for Frank Peterson (Sarah Brightman, Gregorian, Andrea Bocelli)! Pfeffer has a sample library store, String Theories, and offers an online blog and courses for audio production creatives.
To learn more about Alex Pfeffer, check out his music and sound library links here:
Here is YourCreativeChord’s interview with Pfeffer:
YCC: As a creative professional with 10 years of sound design and successful professional composing experience, 30+ years of guitar playing, and your constant thirst to learn more with recording gear, plugins and hardware, you have a lot to offer music and sound creatives!
Your personal story is equally inspiring. Please tell us about your hearing loss and your family’s experience with your daughter’s health, and how these personal experiences moved you to create your online blog and courses for creative professionals.
Pfeffer: First of all, thank you for having me! When I was three years old I suffered from a cholesteatoma, which is sort of a destructive and expanding growth inside the ear. The resulting and necessary surgery left me deaf on my right ear for the following ten years. At around the age of 13 I had another surgery resulting in bringing back some hearing to around 30%.
This may have been responsible to dive into the audio world to somehow compensate what happened to me. When I was 14 years old, I started to play guitar and took private lessons.
Fast forward, when my daughter was born, it was pure chaos. No one had any clue or could say how she would turn out and besides that there wasn’t a lot of sleep going on. However, I made sure to approach the whole situation as positively as possible.
Throughout the years, as she grew older, I was amazed by how mindful, peaceful and funny this little girl was. Even though she suffers from epilepsy, can’t walk or talk, she seems to be happy to be alive and enjoys every single day. I learned so much from her and became aware that this was the only way to work it out!
I researched, learned and worked a lot on myself. I looked back and noticed what a confident man I have become. I am someone who, no matter what, wouldn't want to miss a second of anything that's happened in my life!
Around this time I really noticed how many people really are suffering from everything the audio industry brings along: Impostor Syndrome, Stress, Lack of Self Confidence, Existential Fear, you name it.
So I decided to do something about it. I started my blog and my courses to contribute to the audio industry.
YCC: What was pivotal for your interest in creativity and life boosters as a specialty?
Pfeffer: When I came back from studying music in Los Angeles at the Los Angeles College of Music, I started to work as a guitar teacher and got hired as a lead guitarist in a rock pop band.
Throughout that time I really enjoyed what I did but, especially while recording our album, I was fascinated by the work “on the other side of the studio console." From then on I tried to compose more. A few years later, I was able to land my first gig for a video game, called Railroad Pioneer.
YCC: What was pivotal for your interest in creativity and life boosters as a specialty?
Pfeffer: I really like to break things down, no matter if it's a problem, a new skill, or why a human being behaves like he/she does. There are so many tutorials, courses and lessons around that deal with the topics of studio gear, plugins, songwriting, music theory, getting rich and successful. But you hardly ever find anything about creativity and mindfulness tailored towards the audio industry.
You can be the best composer on this planet, make tons of money and get one well paid gig after another, but creativity and mindfulness are the driving fuel to make music. We all know what happens when your car runs out of fuel or your smartphone’s battery is low!
YCC: Describe one of your favorite aspects of your job.
Pfeffer: Of course, in some way we always work for someone, but I really appreciate that I can make money by doing what I love. Not just that I have a specific love towards music, but the fact that I can work by doing what I love. To me, this is the driving force for investing more time, being eager, more focused and truly dedicated to each project.
YCC: Describe your strengths as a leader on the topic of creative process.
Pfeffer: I think we both know that there aren’t many websites, courses and people in general who care about the well-being of people working in the audio industry.
Of course, if someone is interested in meditation, breathing techniques and becoming more mindful, that person can research and strive to achieve those skills.
But, most of the time I see people posting around on social media complaining that they don’t feel very well. Most of the time it is about topics such as the Impostor Syndrome or insomnia. As for me, personally, it was time that I try to do something about that!
YCC: Describe your typical day as a composer, sound designer, creativity educator.
Pfeffer: The night before, I roughly make a plan of what I want to work on the next day. I don’t have a specific structure. But I try to make sure to either take a walk or do some exercising, and most importantly, do at least 10 minutes of meditation.
There is nothing better to reset your brain, especially since it is the “main tool” we need to compose music or write a blog post.
YCC: Tell us a bit about what is covered in your LifeBuff Pro courses and your teaching approach toward creative professionals.
Pfeffer: My LifeBuff Pro course consists of three essential things: Building blocks that deal with the topics of stress relief, becoming more mindful, improving your self-confidence, worrying less, and getting into basic psychology.
These topics are essential to work on the topics in more advanced blocks, like dealing with customers, achieving your dreams, overcoming impostor syndrome, self doubts, writer’s block and so on.
Besides the building and advanced blocks, my courses include general blocks on topics such as your body & mind, sleep, nutrition, your workplace, meditation lessons tailored to audio people, some exercises that can be done in your studio or workplace, and much more. All in all my full course features around 100 lessons. There will be one new lesson each week from now.
YCC: Who would be eligible to participate in learning from your courses?
Pfeffer: Generally every creative person. Even though I talk about the audio industry, you could simply replace "tracks" with "graphics" or "videos." But in the end, it doesn’t matter if you are a composer, singer, musician, songwriter or a graphic designer, writer... The course is especially for creatives.
YCC: What are some of the best tips toward successfully tapping creativity that you’ve gleaned from your career?
Pfeffer: To be able to know when to stop and breathe for a moment.
We tend to solve problems at night, we work as long as possible because we think this is the most productive way. We try to be more efficient when it comes to work so we also try to trim down our spare time.
Then we get back from holiday or have two days off, and suddenly realize how refreshed we feel! What really made me wake up is becoming aware of this and realizing that, with decent breaks, some meditation and fresh air, we are capable of getting more done in less amount of time.
YCC: What role does technology play in your exploration of creativity?
Pfeffer: A very important one when it comes to researching creativity and how to learn about all the different methods on this planet. There are some great games, shows and other tools which can boost your creativity.
However, when it comes to maintaining your own creativity, it is important to not forget that we are human beings. When our brains are too exhausted by using too much technology, even if our body isn’t tired, this creates problematic imbalance.
YCC: What advice would you give someone who wants to make a living as a creative professional?
Pfeffer: To be successful, you really have to work your butt off. You truly have to invest a lot of time and money, believe in what you do, and absolutely focus on it.
I’ve experienced so many people giving up too early. A truly successful professional has probably failed more times than someone else has ever tried.
However, you have to find a balance between spending energy and recharging yourself. The most essential thing someone has to learn is how to convert negative stresses into positive challenges, and learn to take care of the body and mind.
YCC: What are the three most important skills you recommend to pave a path as a creative professional?
Pfeffer: A strong belief in yourself, focus and consistency!
YCC: What are your goals for your future with regard to creativity?
Pfeffer: I take care to maintain my creativity because it is my daily fuel, whether it is writing blogs posts, creating worksheets or composing music. A balanced body and mind are fuel for creativity. We all know what happens with a car when it runs out of fuel!
I will keep researching, experimenting, finding solutions, writing blog posts and creating course material on how to maintain your creativity and keep a sane mind in the audio industry.
Click here to learn more about Alex Pfeffer’s courses on creativity for audio industry professionals.
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